Influencer Coordinator
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About Us
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door-to-door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high-quality products that are effortless, elevated, and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products, no matter your hair type, style, or budget.
KITSCH is seeking a highly organized, trend-savvy, and proactive Influencer Coordinator to support and scale our influencer marketing initiatives. This role will play a critical part in identifying high-potential creators, driving viral brand moments, and executing large-scale outreach to expand our digital footprint.
The ideal candidate understands how content spreads, can spot emerging creators before they peak, and is energized by mass outreach, relationship building, and performance tracking. This role blends relationship management with growth-driven creator acquisition.
What will be your responsibilities?
Influencer Sourcing & Mass Outreach
- Conduct high-volume outreach to emerging, mid-tier, and viral creators across TikTok, Instagram, and YouTube.
- Identify trending creators and culturally relevant moments in real time to capitalize on virality opportunities.
- Build and maintain a consistent pipeline of net-new creators through proactive prospecting and daily outreach.
- Develop outreach templates and personalization strategies to maximize response rates and conversion.
Viral & Trend Activation
- Monitor social trends, viral audio, and platform-native behaviors to identify timely partnership opportunities.
- Rapidly activate creators around trending moments to amplify reach and engagement.
- Collaborate with social and paid teams to scale high-performing influencer content into paid amplification.
- Identify UGC with strong organic performance and recommend whitelisting or boosted strategies.
Campaign Management & Relationship Building
- Manage influencer collaborations end-to-end, including contract coordination, product seeding, content guidelines, approvals, and timelines.
- Develop strong relationships with creators to foster long-term brand advocacy.
- Support ambassador and affiliate programs to drive both reach and performance.
Performance & Reporting
- Track influencer KPIs, including reach, engagement rate, EMV, traffic, and conversion metrics.
- Analyze creator performance to inform retention, scaling, and future outreach targeting.
- Provide weekly reporting on outreach volume, conversion rate, and viral wins.
- Continuously optimize outreach strategy based on data insights.
Cross-Functional Collaboration
- Partner closely with Marketing, Social, Paid Media, PR, and Product teams to align influencer initiatives with broader brand campaigns.
- Assist in organizing influencer events, mailers, PR drops, and product launches to maximize organic buzz.
What are we looking for in you?
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 2–4 years of experience in influencer marketing, social media, or digital marketing (beauty, lifestyle, or fashion preferred).
- Demonstrated experience with high-volume creator outreach and relationship management.
- Strong understanding of TikTok and Instagram trends, platform algorithms, and viral content dynamics.
- Experience using influencer platforms, affiliate dashboards, and analytics tools.
- Highly organized with the ability to manage multiple campaigns simultaneously.
- Strong written communication skills with ability to personalize outreach at scale.
- Data-driven mindset with strong analytical skills.
- Passion for beauty, fashion, and cultural trends.
Why Join Kitsch?
- Be part of a creative and entrepreneurial team driving real cultural moments.
- Play a key role in scaling viral brand growth.
- Opportunities for career growth within a rapidly expanding global brand.
- Work in a dynamic, fast-paced environment where your ideas make an impact.
- Employee discounts, team events, and a vibrant company culture.
About the Offer
- Type of Contract: Full-Time
- Modality: Remote
- Competitive Pay: Depending on your experience.
- A dynamic team
- An open mind for new ideas
- Growth… growth and some more growth!
Do you want to be part of our team? We look forward to your application!