Copywriter
About Us
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high quality products that are effortless, elevated and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products no matter your hair type, style or budget.
About the Role
KITSCH is currently looking for a highly skilled and talented Copywriter to become an integral part of our Creative and Marketing teams. The ideal candidate will be instrumental in developing dynamic and informative content, crafting compelling details across various subjects, and producing high-quality written and visual assets. This role is crucial for driving marketing campaigns and fostering brand loyalty.
The Copywriter will also be responsible for maintaining the distinctive Kitsch Brand look and voice across diverse digital platforms. This includes still photography, product photography, behind-the-scenes (BTS) videos, social media posts, and web assets.
We are looking for a creative, innovative, and energetic individual with proven experience in marketing copywriting. The successful candidate will be passionate about engaging audiences through strategic writing and impactful brand communications.
What will be your responsibilities?
- Direct brand positioning and structure to define new product launches, crafting compelling brand stories and strategies that deliver results.
- Maintain the company's existing image and identity and develop position recommendations to further develop or expand our brand.
- Write clear, original, creative, and engaging materials for each target audience. Interpret and build high-quality content across various formats, mediums, and platforms to advance brand marketing strategies.
- Collaborate closely with the marketing and creative teams to execute innovative and strategic brand marketing campaigns and projects.
- Conduct high-quality research and understand business needs, industry trends, target audience, and market insights.
- Edit and proofread company communications and marketing materials.
- Develop, plan, and organize email marketing campaign strategies.
- Utilize SEO principles to maximize the reach of published materials.
- Perform other related duties as assigned.
What are we looking for in you?
- Education
- Bachelor's degree in Journalism, English, Creative Writing, Screenwriting, Marketing, or Communication.
- Experience
- 3+ years of experience in Brand Management and Marketing Copywriting.
- Experience in the Beauty and Fashion Industry.
- Required Skills
- Proven ability in Brand Strategy and Positioning, including defining new product launches and crafting compelling brand stories that deliver measurable results.
- Adept at conducting high-quality research to understand business needs, industry trends, target audiences, and market insights.
- Proficiency in Online Content Creation.
- Exceptional writing, proofreading, and editing skills.
- Knowledge of SEO principles to maximize content reach.
- Experience utilizing AI and ChatGPT to enhance workflow efficiency.
- Soft Skills
- Highly creative and innovative.
- Proactive and self-motivated.
- Excellent communication skills.
- Strong time management abilities, including meeting deadlines and handling multiple projects simultaneously.
- Open and receptive to feedback.
About the Offer
- Location: US
- Type of Contract: Full-Time
- Modality: Remote
- Competitive Pay: We anticipate the opportunity to connect with you and learn more about your qualifications for a Competitive Offer
- Benefits: Unlimited PTO, PTO, Sick days, Health Care, 401(k) 3% Match, Paid Holidays.
- Our Values
- 💡Intuitive – Proactive Problem Solver
- We’re proactive, not reactive. When something doesn’t feel right, we pause, speak up, and fix it with honesty and integrity.
- 🎯 Takes Pride in Our Work – Accountability
- We own our work with pride. On-time delivery, thoughtful processes, and team-wide trust lead to great outcomes.
- 🧹 Willingness to Sweep the Floors – Humble and Inclusive
- We lead with humility and support. No task is too small, and no voice too quiet. Everyone belongs.
- 💡Intuitive – Proactive Problem Solver
- A dynamic team
- An open mind for new ideas
- Growth… growth and some more growth!
Do you want to be part of our team? We look forward to your application!
*KITSCH LLC is an equal opportunity employer. We are committed to work in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.